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2026.02.03
“Recycled” plastic packaging on European supermarket shelves under scrutiny: greenwashing allegations
A recent investigation suggests that many plastic packages marketed in Europe as “recycled” or “sustainable” actually contain only limited amounts of recycled material. Communication practices and the use of mass-balance mechanisms raise serious questions about transparency and the accuracy of information provided to consumers
2026.01.30
Greenwashing allegations: “recycled plastic” packaging on European supermarket shelves under expert scrutiny
growing number of plastic packaging claims on European supermarket shelves are considered misleading by experts.
Specialists warn about the confusion between recyclable plastics, recycled plastics and so-called chemical recycling.
The lack of clear standards and independent verification increases the risk of greenwashing.

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